Google Fiber and mobility: Meet Ignite Austin 4 speaker, Ruben Cantu
Defining himself more specifically as a “mediapreneur,” Ruben has been working in media since he was 14 when he hosted his first weekly radio show. During this period he established his first company and won national recognition for another a radio show, 2002-2003. In 2004 while working for Sony Urban Music and MTV Networks, he gained a new perspective on the media world and decided that the impact and reach of media could be successfully – yet still profitably – harnessed to bring awareness to social and environmental issues. In 2007, CORE Media Enterprises was born.
CORE Creative Media Strategies is the commercial arm of CORE that creates business media strategies executed through high-end video production ranging from animation, live streaming events and commercials. This work provides the foundation for CORE’s mission to change the world by creating great campaigns for socially conscious brands. The company’s film division, COREageous Films, reflects Ruben’s extensive background in filmmaking and provides a path for these socially aware and progressive projects to come to light.
Ruben holds a B.S. in Radio-TV-Film and an M.S. in Technology Commercialization from the McCombs School of Business, both from The University of Texas at Austin. As a social entrepreneur his ambitions are focused on establishing a platform through media that allows society to reflect on its condition and spur progressive change.